How do you optimize for Google? What matters most? How much does it cost? Let's answer.
Google's success is in the PageRank formula. PageRank is Google's measure of importance of each website. The more important the website according to PageRank, the higher it will rank in search results.
PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. – Google
How PageRank is Calculated.
PageRank looks at links as votes. If website A, links to website B, PageRank views it as a vote by website A for website B and thus considers website B important.
Google search engine optimization is 80% about links. The more links from other websites you have, the higher you will rank in Google search results.
Link Analysis as a Part of Google Algorithm.
Not all links count. When search engine optimization professionals realized that links matter the most, manipulative techniques emerged designed to manipulate PageRank formula. In order to keep its search results clean, Google incorporated link analysis into the algorithms and started looking at:
- Link text
- Text surrounding a link
- Quality of pages from which links come
- Topical relevancy of websites (if you link to a website about airplanes from a website about apple pies, that link will most likely be discounted)
- Link pattern and rate at which links are accumulated.
All those variables account into Google link analysis formula. What Google is trying to do, is simply filter out "un-natural" links designed to influence search results. When optimizing for Google, you have to take those variables into account.
How To Get Links for Google SEO?
Now that you know links are most important for Google search engine optimization, how do you get links from other websites? How do you make other website owners link to you?
Here are a few link building methods to get you started with Google SEO.
- Create articles that will be interesting enough for other webmasters to link to.
- Talk with business partners and ask them to link to your website.
- Submit your website to online directories.
- Join a local chamber of commerce and ask for a link from their website. Google puts a lot of trust into links that come from.edu and .gov domains.
- Submit your articles to social websites such as digg.com, reddit.com and delicious.com
- Join Better Business Bureau and get a link from their website.
Is Google Search Engine Optimization all About Links?
For the most part Yes. There must be keywords in page title, text, alt tags, H tags, image tags and other web elements, but it's fairly easy to optimize those (just do a little research). Find the keywords and put them throughout your website.
The tricky part is identifying keywords that will send interested traffic, which is willing to buy what you sell and making Google search engine optimization bring revenues long term for your business
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